New products will be released each August. The company will revamp its existing products each year to add features to the mp3 player based on the recommendations of the market research team to keep up the sales. ГѓВўГўВЂВ”Г‚ВЏ Your Product Development strategy for Sonic1 The company expects about 1,650,000 units of sale the next year. ГѓВўГўВЂВ”Г‚ВЏ Your Sales Forecast for Sonic1 in units The other hand, the company will suspend reduce magazine advertisement to $370,000 since the media not very popular with the customers. Evaluate the performance of your only current product (Sonic1) by

Television is the most expensive channel to reach 20% of the viewing audience because it costs $3,000,000, compared to $2,000,000 for digital media and $1,500,000 for newspapers and magazines.Д¤. What are the estimated potential market sizes of the Sports, Standard and Youth markets at the start of the simulation?Д«.What are the recommended retail prices for the Sports, Standard and Youth markets?Д¬.For the Standard segment, which attributes of the product are most desirable and least desirable to customers in this segment?Д.For the Standard segment, what are the two media channels that consumers in this segment view the most?Д®.Of the four media channels which is the most expensive to reach 20% of the viewing audience? (Hint: see Advertising Media Reach graph on the Market Information Report) Using the Market Information Report answer the following short answer questions on your target audience:ДЄ. Worku, BinyamAIncwas ranked 2nd after BeatsByMikeДЈ. Original Base Marketing Budget Limit last year was $25,000,000Д¬.Based on Total Marketing Contribution (TMC) where is your company ranked in the industry? What were your Sales Revenue, Gross Margin and Marketing Contribution last year?Д«.What was your Original Base Marketing Budget Limit last year and how much was not spent? (Hint: see the Budgeted Expenditure Report) Complete a short analysis of your company by answering the short answer questions below:ДЄ. They are less price sensitive compared to the other two groups.Дў. Finally, the Sports segment is comprised of young and physically active individuals who are interested in a high degree of technological sophistication to suit their sporting or recreation nature. Most purchases will be made by older age groups on behalf of children / youths.

Conscious youth purchaser of MP3 Players in the Music2Go market.

Music2go marketing simulation hacks